Marketing 2 Women International

Marketing 2 Women International is closing out registration for its roundtable on how to market to female attorneys and physicians today. Business people interested in marketing to these two affluent markets as well as partnering with them to cater to their clients have less than 24 hours to register for the August 24 roundtable.

Details about the event are posted on http://womenpartner.com.

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M2W International is pleased to announce that its Marketing to Women Business Center is open for business and ready to accept clients, business suppliers, and partners. The Marketing to Women Business Center is a referral network of state, regional and international blogs referred to as the Marketing to Women Business Center.

They were developed to connect self-employed and professional women with the specialized resources they need to reinvent their companies to compete, expand their female client base locally, nationally, and internationally by forming cross marketing partnerships as well as relocate their business (or career) and family to a new US or international metropolitan area.

The premise behind Marketing 2 Women International is very simple. If you want to market your company to women in a specific metropolitan area, it makes good business sense to not only hire female business experts who reside there because they understand the market but to also form collaborative relationships with that area’s business and professional women because they can open business doors for you.

Business and professional women can become a Marketing to Women Business Center client to gain access to the experts, monthly roundtables, business forums, advisory boards, special reports on marketing to niche women’s business markets, discounts, and more for the introductory rate of $149 quarterly ($500 value). You are not locked into a long term commitment. Everyone who becomes a client this week will be able to participate in one of the August Marketing to Women Roundtables.

Each Marketing to Women Business Center blog is divided into …

• Growth Advertising, Marketing, & Networking Resources: The regional Marketing to Women section provides info on annual women’s business events, advertising offered by women’s publications, exclusive marketing and advertising opps provided local women’s groups and more.

• Regional Lifestyle Magazine: Showcases local fashion and interior designers, spas, business retreats, retailers, restaurants, neighborhoods equipped for entrepreneurs, and more of interest to up and coming female millionaires.

• Business Relocation: Info provided by metro neighborhood bloggers showcases the best places to live, put your kids in school, rent office space, hold meetings, network, shop, incorporate your business, find clients, open a bank account, and more.

• Marketing to Women Business Suppliers: Why reinvent the wheel to reach women in Atlanta, Las Vegas, Los Angeles, New Orleans, etc.? Simply hire marketing, advertising, and public relations consultants who live in those areas to help you reach their metropolitan business woman market.

• Browse our Marketing to Women Business Centers: Southeast | Northeast | Midwest | West | Southwest | International

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Marketing 2 Women International is building collaborative business relationships with women’s business organizations, publications, women in marketing and advertising, and much more to build an online resource, the Marketing to Women Business Center, that answers the question “how do I properly niche market my company to women on a metro by metro basis instead of mass marketing to them?”.

Regional centers are in place for the Midwest, Northeast, Southeast, Southwest, and West. An international center is also available for women from other countries. Business and professional women interested in learning about the collaborative business relationships provided by the Marketing to Women Business Centers can visit http://womenpartner.com.

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Marketing 2 Women International is declaring April 12 – 18 as National Cross Marketing Week. It’s a week devoted to cross marketing education and implementation to demonstrate the benefits of teaming up in bad or good economy on a company’s bottom-line.

Complimentary activities are planned on Marketing 2 Women International’s LinkedIn Group, Women Partner, and it’s Facebook Fan Page.  A new no cost project will be assigned daily to increase awareness of your company.

Marketing 2 Women International is putting together Cross Marketing Circles for select areas (Georgia, Florida, California, Michigan, NY Metropolitan Area, and Canada).

Cross Marketing Circles are  invitation only collaborative business events that bring together 5 – 10 complementary business people from either the same metro area or state in non-competitive business fields to team up to support each others’ marketing efforts to grow their female client base.

Marketing 2 Women International is personally inviting companies to team up with them this week to launch a joint email marketing campaign/ business scavenger hunt to show cross marketing in action. Participants will pool their contacts together and use the services of an email marketing company without any of out of pocket expenses.

Master Partnerships and Business Supplier Memberships will be introduced this week during the first 48 hours of National Cross Marketing Week at a 50% discount for power cross marketers. Master Partnerships provides at-large participation in Marketing 2 Women International’s US and international Cross Marketing Circles.  With 50 Cross Marketing Circles planned this year @ $40 each, the savings is phenomenal!  The introductory $150 fee (annual) expires on April 13. Upcoming Cross Marketing Circles include Georgia, Florida, Michigan, California, NY, and Canada.

Business Supplier Memberships are for companies that provide advertising services Cross Marketing Circle participants can use to reach the women in business market.  The one time membership fee covers an advertorial to showcase how their services can be used to advertise to women, business profile, promotion during Cross Marketing Circles and business supplier listing.  The $99 introductory fee expires on Tuesday, April 13.  Your company will be promoted to the participants of the upcoming Cross Marketing Circles.

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Cross marketing at its essence is nothing more than joining forces with compatible companies so that everyone involved can more effectively capitalize on each others’ existing client base.

Marketing 2 Women International is pleased to introduce its new business partner matchmaking service, the Cross Marketing Circle, for busy business people who want increase their female client base.

The Cross Marketing Circle is an invitation only 5 day collaborative business event conducted virtually that brings together 5 – 10 complementary business people from either the same metro area or state in non competitive business fields to team up to support each others’ marketing efforts. They engage in high powered networking while laying the foundation for a mutually beneficial local, national and or international cross marketing campaign.

Why sell to one person at a time when you can collaborate with non-competitive companies who are already catering to your target audience? Participants of the Cross Marketing Circle will work together to funnel clients to each other while sharing the time and cost of marketing together on future projects to attract new female clients.

Once a territory is selected, Marketing 2 Women International issues a one time only invitation to business people in that area. They are given 5 day window of time to sign up. The spots in the Cross Marketing Circle are on a first come first serve basis. After the reservations have been filled, the businesses will coordinate their schedules and go through an assessment process to determine the appropriate cross marketing project to showcase their businesses.

Jerrilynn B. Thomas, Founder of Marketing 2 Women International, will serve as facilitator for the Cross Marketing Circle as well as conduct the pre-event assessments. Jerrilynn has fine tuned her business partner matchmaking skills over the past 15+ years by giving small group workshops and networking events for business people with the desire to team up to generate a buzz.

The Cross Marketing Circle is priced affordabely at $80 per person. The fee covers the pre-event assessment and the event. Companies are invited to add themselves to the waiting list if they would like to receive advance notice when a Cross Marketing Circle is forming for their area.

Why Market to Women?

Women start businesses at a faster pace than men every year. They generate $3 trillion in revenue. Now add that amount to what the overall women’s market spends in the U.S. on personal products and services — $5 trillion — and you see why companies should focus their marketing dollars on attracting women in business. They need business as well as consumer products and services. In short, they control the purse strings of their businesses and households.

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