Marketing 2 Women International

Archive for the ‘Women in Business’ Category

Cross-marketing is one of the smartest ways to partner. At its essence, cross marketing is nothing more than joining forces with compatible companies so that everyone involved can more effectively capitalize on each others’ existing client base. It’s the synergistic affect from the pooling of resources to work together towards a common goal that makes cross marketing so effective.

Capitalizing on each others’ existing client base simply means actively finding out about the products and services your clients need and then recommending your cross marketing partners to provide them. This can be done by direct mail campaigns, placing ads on each others’ web sites, putting articles in each others’ newsletters, giving joint teleconferences, offering discounts to each others’ clients, etc.

In a down economy, sales typically go down for items and services businesses consider as expendable. Marketing and advertising seem to be the first two things they stop doing. But how can you stay in the black if you cut back or eliminate marketing and advertising? The answer is you can’t!

Studies show that companies who continue to market and advertise in a down economy are stronger financially when the economy corrects itself. You don’t have to spend a fortune on marketing and advertising. You can cut your costs and grow your company by teaming up with complementary and or non-competitive companies to share marketing costs and referrals.

Instead of buying ad space by yourself, you can partner up two or more companies to share the cost and let your target audience know that you are there for them during these tough economic times. Do you own a small business? You can partner up with companies in your close proximity to give open houses, place small display signs in each others’ check out areas, host networking events, etc.

By cross marketing, you will be able to market and advertise your company for less and add more clients. If your goal is to strategically grow your client base in every metro market in the U.S. and internationally, then you should consider becoming a part of Marketing 2 Women International.

Marketing 2 Women International is a cross marketing consortium for seasoned business and professional women who want to fast track their first million in sales by leveraging each others’ existing client base while sharing marketing costs to stretch their precious marketing dollars.

As a part of the consortium, you will be able to cross market with business and professional women that are located in the metro areas you want to grow your client base. This means you will be able to grow your business during a recession without the high cost of doing it alone. You will have more money to reinvest in your business and will be able to afford hiring more employees to support your business growth.

Visit Marketing 2 Women International at http://www.womenpartner.com to find out how to become a part of its consortium. We have several cross marketing projects in the works that you can plug your company into.

Business Success is Attainable in a Recession

Marketing 2 Women International will present “Reinvent, Collaborate & Thrive in 2010″ on March 31, 2010.  The innovative two hour teleconference will help women navigate the roller coaster economy using collaborative business relationships, savvy marketing techniques, attention stopping PR, eye catching advertising, and viral social media strategies.

5 Minute Power Seminars to Instantly Reinvigorate Your Company

15 dynamic speakers will present 5 minute power seminars that will assist you with injecting new life into your company.  You will be able to take the nuggets of advice and instantly apply them to your business.  By the end of the event, you will have a new roadmap for your business that will help you defy the recession.

Interactive Roundtable on Forming Collaborative Business Relationships with Main Street America

Main Street America is searching for ways to get more foot traffic to their brick and mortar companies via the Internet while the online women in business community is looking offline for new sources of traffic. With Main Street America looking to the Internet for new clients and navigating the social media maze, they can cut through all of the clutter by simply forming collaborative business relationships with savvy online business and professional women to find creative ways to market to their customers. The online women in business community can equally benefit from collaborating with Main Street America by having physical locations to place their virtual kiosks to service brick and mortar customers as well as take advantage of overflow work caused by their staff reduction.

An interactive roundtable discussion between speakers and participants will round out the teleconference.  They will discuss how to form creative collaborative business relationships with Main Street America to boost their own bottom-lines while assisting with the economic recovery in their metropolitan area.

Win a Business Reinvention Package To Enhance Your Company & Personal Image

Marketing 2 Women International and its business associates will give away a Business Reinvention Package during the event.  The package will contain:

• 30 day personal advisory board
• Business Plan Critique
• Web Site Makeover
• Marketing Material Makeover
• Business Introductions
• Social Media Makeover
• Admin Services
• 3 month membership to the Marketing 2 Women Business Center
• & More

“Reinvent, Collaborate & Thrive in 2010″ is the perfect way to end Women’s History Month on a high note. Register NOW either as a participant for only $20 or speaker/sponsor for $35.  Speakers/sponsors will have their logo or photo along with a spotlight included in the downloadable schedule of events. Fill out the form below to register for “Reinvent, Collaborate & Thrive in 2010″.

Then select a payment level from the Google Checkout drop down box.  When all of the speaker spots have been filled, the option to register as one will be removed.  If you register as a speaker, someone will follow up within 24 hours to discuss your topic. Payments must follow registrations or forms will be deleted.

While you wait for “Reinvent, Collaborate & Thrive in 2010″ to take place.  You are invited to hang out with Marketing 2 Women International on LinkedIn.  We’ve initiated the LinkedIn Women Unite campaign to help the women in business community team up to use it to their advantage.

Register & Then Tell a Friend

Please share info about the event on your blog and social networks.  Together we can beat the recession.

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National Entrepreneur Week  is Feb. 20 – 27.  It’s a week to celebrate the heritage of entrepreneurship.  It’s also the perfect week to team up to keep our entrepreneurship dreams alive in this rocky economy.   Events are being conducted around the US.

Marketing 2 Women International is conducting 6 tele-events in celebration of National Entrepreneur Week 2010 that you can take advantage of to not only showcase your company but also identify prospective cross marketing partners.  You can take steps today to make next week a banner week for your bottom-line using the tips below.

1. Team up with several of your business associates to offer a special discount or freebie to each of your newsletter subscribers in honor of National Entrepreneur Week.  You each get access to a new target audience with a zero investment.
2. If you have your own radio show, team up with a local or online business network to showcase their members.  You will get new audience members and prospective advertisers who want to sponsor your show.  The network will benefit by increasing awareness of their membership opportunities while building good will with their members.
3. Locally you can team up with several business associates to pass out goody bags to small business owners.  You will build goodwill, generate on the spot networking opportunities, and attract new clients.
4. Print up double sided business cards for yourself and a business associate who belongs to a different networking organization.  Include a special offer.  You can both pass them out when you attend one of the live networking events in your area.  You will open up business doors for each other to reach new prospects.
5. Attract prospective cross marketing partners locally by putting a fish bowl on your counter to collect business cards.  Invite your customers to team up with you.  Online businesses can put a small form on their front page to capture names and email addresses of business and professional people interested in cross marketing with them.

Don’t let National Entrepreneur Week 2010 pass you by.  Promote your company and help another business owner by forging a cross marketing partnership with them.  Together we can cross market our way out of the recession.  If you are looking for a way to network virtually during National Entrepreneur Week, visit http://womenpartner.org/media for details.  Business men whose target audience is business and professional women are invited to participate.

If you would like to share this blog post with your subscribers, please feel free to do so.

Showcase Your Woman Owned Company During National Entrepreneur Week As Part of the Cross Marketing Across America Campaign

Marketing 2 Women International is conducting a 6 day networking event during National Entrepreneur Week (Feb. 20 – 27) as part of its Cross Marketing Across America Campaign. 20 international women as well as 20 women from each US region have the opportunity to step up to the virtual podium for 3 minutes to showcase their company to not only attract cross marketing partners but new clients as well.

Why should you showcase your company in one of Marketing 2 Women International’s events? Because it makes good business sense to get 10 or more clients at one time by cross marketing with complementary companies whose clients would benefit from your products and service than engaging in one on one selling.

Showcases are limited to the first 20 women per region. Events are 90 minutes each. An international guest speaker will share her insight on how to tap into her metropolitan women in business market.

At the end of the mixer, participants will be sent a slide presentation that includes everyone who participated in the showcase and assigned a cross marketing project. They will also receive a 31 day profile on the Women’s Collaborative Forum so they can make a splash during Women’s History Month. The cost to participate is only $20.

The smartest way to expand your client base into a particular metro area is to collaborate with the business owners who are based there. They understand the economic climate and the best marketing vehicles that will get your message noticed.  Register below for Marketing 2 Women International’s National Entrepreneur Week mixer.  Fill out the form and then submit the $20 fee.

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Back Our Economic Power Taking

The smartest and most economical way to thrive during and beyond the recession is by cross marketing.  Cross-marketing at its essence is nothing more than joining forces with compatible companies so that everyone involved can more effectively capitalize on each others’ existing client base.  To increase awareness of the benefits of forming collaborative business relationships Marketing 2 Women International is launching the Cross Marketing Across America campaign using the Women’s Collaborative Forum to facilitate cross marketing partnerships between Main Street America and the online women in business community.

Main Street America is searching for ways to get more foot traffic to their brick and mortar companies via the Internet while the online women in business community is looking offline for new sources of traffic.  With Main Street America looking to the Internet for new clients and navigating the social media maze, they can cut through all of the clutter by simply forming collaborative business relationships with savvy online business and professional women to find creative ways to market to their customers.  The online women in business community can equally benefit from collaborating with Main Street America by having physical locations to place their virtual kiosks to service brick and mortar customers as well as take advantage of overflow work caused by their staff reduction.

Since time is money, being able to shorten the amount of time it takes to prospect for collaborative business partners can mean the difference between a company making their sales quota and not being able to pay their bills.  To draw attention to the benefits of cross marketing Marketing 2 Women International will be conducting virtual mixers for every region, assembling a grass roots speakers bureau to visit local business groups, providing a video and audio format for companies to share their cross marketing stories, showcasing women on the Women’s Collaborative Forum, and more.  Read More