Marketing 2 Women International

Marketing 2 Women International is building collaborative business relationships with women’s business organizations, publications, women in marketing and advertising, and much more to build an online resource, the Marketing to Women Business Center, that answers the question “how do I properly niche market my company to women on a metro by metro basis instead of mass marketing to them?”.

Regional centers are in place for the Midwest, Northeast, Southeast, Southwest, and West. An international center is also available for women from other countries. Business and professional women interested in learning about the collaborative business relationships provided by the Marketing to Women Business Centers can visit http://womenpartner.com.

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Marketing 2 Women International is putting together an intimate roundtable for a small group of business owners who would like to find out from attorneys, physicians, real estate professionals, and mortgage brokers how to get their foot in the door with their profession as well as their clients. Registration is limited and will be ending soon. Panelists inquiries are welcome.

• August 24 ~ How to Market Your Products & Services to Attorneys & Physicians
• August 31 ~ How to Market Your Products & Services to Realtors & Mortgage Brokers

As a participant you will discover the proper etiquette for approaching them to discuss doing business together as well as partnering to cater to their clients; uncover how they are using social media and what their specialized business needs are; how to get past their gate keepers; the best publications to purchase advertising to reach them and where they network; & much more.

All roundtables will be conducted via teleconference from 2 to 4 PM Eastern. They will be recorded and a transcript along with a video of the highlights will be provided. Participants will be given the opportunity to post and ask questions specific to their type of business.

For more information and early bird specials, click here. Tell a friend.

Quick Business Stats

• According to the AMA, representation of female physicians in medicine continues to show steady increases. In 1980, women comprised 11.6% of the physician force, but by 2006, they accounted for 27.8% of the total physician population.

• The greatest percentage of women physicians are between 35-44. — Source: Physician Characteristics and Distribution in the U.S., 2008 Edition, and prior editions. American Medical Association.

• Healthcare providers expect to boost marketing budgets 44% this year, according to a recent InfoTrends study titled Capturing the SMB Business Communications Services Opportunity. The average marketing/advertising spend in 2009 for the healthcare industry was $56,713, the study reports.

• The number of female lawyers has grown dramatically over the past two decades in the US.

• According to NALP 13 percent of women lawyers work part-time, compared to 2.4 percent of male lawyers. Approximately, 73 percent of all part-time lawyers were women — and women accounted for nearly 90 percent of part-time associates and 66.1 percent of part-time partners.

• According to the US Department of Labor’s Bureau of Labor Statistics, of the 1,014,000 lawyers, 34.4% are female.

• Hours worked by all REALTORS® (nationwide): 40 per week

• Gross personal income by hours worked by Realtors: $48,000 (median for 40-59 hrs.)

• REALTORS® by gender: Male 43%; Female 57%

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The Marketing to Women Business Center will provide insight on how to market to women in key US and international metropolitan areas. As you already know, there are a lot of sites that tell you how to market to women but NOT how to reach women on a metro by metro basis using the current marketing infrastructure already in place.

Why reinvent the wheel to reach women in New York, Paris, Bahamas, Canada, etc.? You can simply hire marketing, advertising, and public relations consultants who live in those areas to help you reach their metropolitan business woman market.  They intimately understand the economic climate, know the movers and shakers, events, publications, and more that can help you market like a “local”.

Since the emphasis of the Marketing to Women Business Center is educating business owners that the women in business market is an intricate audience comprised of women in different metro areas with different needs and wants that are being fueled by their area’s economic climate, Marketing 2 Women International is looking for companies that want to become Marketing to Women Business Suppliers.

Companies will not only be directed to a Marketing to Women Business Supplier who can help them help them tap into a particular women in business market but take care of their personal needs as well. The one time fee to become a Marketing to Women Business Supplier is only $199. The fee covers an advertorial to showcase the benefits of your products and services, business profile, cross marketing opportunities and a Marketplace listing.

Please note that the Marketing to Women Business Centers will offer memberships. The companies that join will participate in roundtables paneled by business suppliers. Business suppliers will also write content for our blog.

We are looking for:

• Direct mail consultants
• Mobile advertisers
• Magazine / Newsletter publishers
• Expo planners
• Send Out Cards (membership is regional)
• Radio & TV hosts
• Coaches
• Virtual assistants
• Web designers
• Fitness consultants
• Etc.

For more information, visit a Marketing to Women Business Center blog and click on “business supplier” to get started.

• Midwest
• Northeast
• Southeast
• Southwest
• West
• International

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Jerrilynn B. Thomas, founder of Marketing 2 Women International, will be a featured guest blogger on the women’s themed twitter chat, BeanChat, sponsored by Gevalia a Kraft Foods company Thursday, May 6 at 10 a.m. Eastern.

Jerrilynn will discuss:

• creative ways to cross market this summer to increase your female client base;
• how to keep Facebook “fans” coming back to your page using contests;
• how to use LinkedIn to market your business;
• & using WordPress blogs to push your social media message.

Join in the conversation and network.  Visit http://bit.ly/JoinBeanChat to register.

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As you know, typically sales for us go down during the summer. Cross marketing is the perfect way to catapult sales.

Team up with a neighborhood restaurant to host weekly networking events for local businesses. Make it fun by having themed events that celebrate different types of food – Cajun, barbecue, Mexican, Hawaiian, Caribbean, etc.

Host weekly social networking coffee and chats at a local coffee shop. Invite business owners to come out with their lap tops to learn how to use LinkedIn, Facebook, and Twitter. It’s the perfect way for marketing, advertising, virtual assistants, etc., to stand out in their community.

Partner with local brick and mortar companies to give weekly drawings. Ask them to contribute a prize and put a box on their counter for customers to put their names in that has a slot for them to pick up a flyer which lists all of the companies offering prizes.

Set up a business support group on LinkedIn with five or more non-competitive companies. Each of you can invite your business associates to join your very private group to get help with their problems. Companies involved image consulting, weight loss, cosmetics, fitness, fashion, and jewelry are a perfect for this type of arrangement.

If you are into podcasting, form an alliance with other podcasters. Once a month, you can invite them to be on your show in exchange for them doing the same for you. Share info about each others’ business specials on your shows. In short, share each others’ audience to get your numbers up to attract advertisers.

Create a joint Facebook page and share the cost of advertising the page on Facebook. Take it one step further and create a joint blog for your articles, audios, and videos. Instead of posting your solo content, team up to create it. It will save you time and money.

Team Up with Marketing 2 Women International to Cross Market

If you want to get more ideas and meet business owners who are open to cross marketing with you this summer, get involved the Metropolitan Business Woman Marketing Forum.

Team up to increase your female client base this summer during the Metropolitan Business Woman Marketing Forum which kicks off in May.

The cross marketing series includes participation in an international Cross Marketing Circle to increase your female client base, 3 marketing to women roundtables, & guest expert column on a WomenPartner.com blog.

• As part of the Cross Marketing Circle, you will work with a group of 5 – 10 complimentary US and international companies on a mutually beneficial cross marketing campaign.
• Step into the limelight by serving as a panelist on an interactive women’s roundtable conducted via teleconference that shines the spotlight on your metro women in business market while promoting your business.
• Demonstrate your expertise by penning a 3 part joint business or lifestyle column on one of WomenPartner.com’s blogs. Register NOW for the Metropolitan Business Woman Marketing Forum. The forum kicks off May 12 and ends August 11.

Submit $99.00 Via Google Checkout to Register

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