Marketing 2 Women International

Archive for the ‘Cross PR Strategies’ Category

National Entrepreneur Week  is Feb. 20 – 27.  It’s a week to celebrate the heritage of entrepreneurship.  It’s also the perfect week to team up to keep our entrepreneurship dreams alive in this rocky economy.   Events are being conducted around the US.

Marketing 2 Women International is conducting 6 tele-events in celebration of National Entrepreneur Week 2010 that you can take advantage of to not only showcase your company but also identify prospective cross marketing partners.  You can take steps today to make next week a banner week for your bottom-line using the tips below.

1. Team up with several of your business associates to offer a special discount or freebie to each of your newsletter subscribers in honor of National Entrepreneur Week.  You each get access to a new target audience with a zero investment.
2. If you have your own radio show, team up with a local or online business network to showcase their members.  You will get new audience members and prospective advertisers who want to sponsor your show.  The network will benefit by increasing awareness of their membership opportunities while building good will with their members.
3. Locally you can team up with several business associates to pass out goody bags to small business owners.  You will build goodwill, generate on the spot networking opportunities, and attract new clients.
4. Print up double sided business cards for yourself and a business associate who belongs to a different networking organization.  Include a special offer.  You can both pass them out when you attend one of the live networking events in your area.  You will open up business doors for each other to reach new prospects.
5. Attract prospective cross marketing partners locally by putting a fish bowl on your counter to collect business cards.  Invite your customers to team up with you.  Online businesses can put a small form on their front page to capture names and email addresses of business and professional people interested in cross marketing with them.

Don’t let National Entrepreneur Week 2010 pass you by.  Promote your company and help another business owner by forging a cross marketing partnership with them.  Together we can cross market our way out of the recession.  If you are looking for a way to network virtually during National Entrepreneur Week, visit http://womenpartner.org/media for details.  Business men whose target audience is business and professional women are invited to participate.

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Showcase Your Woman Owned Company During National Entrepreneur Week As Part of the Cross Marketing Across America Campaign

Marketing 2 Women International is conducting a 6 day networking event during National Entrepreneur Week (Feb. 20 – 27) as part of its Cross Marketing Across America Campaign. 20 international women as well as 20 women from each US region have the opportunity to step up to the virtual podium for 3 minutes to showcase their company to not only attract cross marketing partners but new clients as well.

Why should you showcase your company in one of Marketing 2 Women International’s events? Because it makes good business sense to get 10 or more clients at one time by cross marketing with complementary companies whose clients would benefit from your products and service than engaging in one on one selling.

Showcases are limited to the first 20 women per region. Events are 90 minutes each. An international guest speaker will share her insight on how to tap into her metropolitan women in business market.

At the end of the mixer, participants will be sent a slide presentation that includes everyone who participated in the showcase and assigned a cross marketing project. They will also receive a 31 day profile on the Women’s Collaborative Forum so they can make a splash during Women’s History Month. The cost to participate is only $20.

The smartest way to expand your client base into a particular metro area is to collaborate with the business owners who are based there. They understand the economic climate and the best marketing vehicles that will get your message noticed.  Register below for Marketing 2 Women International’s National Entrepreneur Week mixer.  Fill out the form and then submit the $20 fee.

cforms contact form by delicious:days

By now, you’ve probably heard about Facebook fan pages.  Have you considered teaming up with compatible companies to purchase advertising on Facebook to not only grow your fan base but also increase your client base?

Grab a few of your business associates and work together to link up your Facebook fan pages by placing a directory on each others’ page.  Add a special discount provided by each of you for your fans.   Since you are taking the lead by orchestrating the cross marketing, add a dedicated page on your site named Facebook Fan Page Directory.

Add your associates logo, company, URL, and Facebook fan page URL along with a brief description.  Include that each person is offering a special discount and that they have to become their fan to get the discount code.

Pool your funds to purchase a Facebook ad that drives traffic to the dedicated page on your site which in turn disperses traffic to everyone’s fan page.

Watch for Marketing 2 Women International’s upcoming Facebook cross marketing campaign.

Back Our Economic Power Taking

The smartest and most economical way to thrive during and beyond the recession is by cross marketing.  Cross-marketing at its essence is nothing more than joining forces with compatible companies so that everyone involved can more effectively capitalize on each others’ existing client base.  To increase awareness of the benefits of forming collaborative business relationships Marketing 2 Women International is launching the Cross Marketing Across America campaign using the Women’s Collaborative Forum to facilitate cross marketing partnerships between Main Street America and the online women in business community.

Main Street America is searching for ways to get more foot traffic to their brick and mortar companies via the Internet while the online women in business community is looking offline for new sources of traffic.  With Main Street America looking to the Internet for new clients and navigating the social media maze, they can cut through all of the clutter by simply forming collaborative business relationships with savvy online business and professional women to find creative ways to market to their customers.  The online women in business community can equally benefit from collaborating with Main Street America by having physical locations to place their virtual kiosks to service brick and mortar customers as well as take advantage of overflow work caused by their staff reduction.

Since time is money, being able to shorten the amount of time it takes to prospect for collaborative business partners can mean the difference between a company making their sales quota and not being able to pay their bills.  To draw attention to the benefits of cross marketing Marketing 2 Women International will be conducting virtual mixers for every region, assembling a grass roots speakers bureau to visit local business groups, providing a video and audio format for companies to share their cross marketing stories, showcasing women on the Women’s Collaborative Forum, and more.  Read More

Marketing 2 Women International and Pro Membership Services are teaming up in 2010 to cross market.  As a WordPress MU client of Pro Membership Services, Marketing 2 Women International has benefited immensely from the expertise of Kim Beasley who is the genius behind the company.

Collaborating on group calls to help companies not only find the perfect cross marketing partner but also learn how to incorporate WordPress MU into their cross marketing, strategic alliance and joint venture relationships is the perfect fruition of the long term business relationship between Jerrilynn Thomas and Kim.

The group calls will be conducted every other Thursday starting  Jan. 14 at 8 PM Eastern using the state of art teleconference technology offered by Maestro Conference.  The calls will provide:

• Bi-monthly group calls with breakout sessions (allow you to have enhanced networking)
• Partnering Forum (online forum to network with potential partners on collaborative projects)
• Strategy planning session (one-on-one with a CMP Mentor)
• Strategy implementation (CMP Mentor help you implement strategy and find cross marketing partners)

Network with business people from around the globe who are ready to cross market.  The introductory rate is only $14.95 (additional fees applicable if you would like to take part in breakout sessions. For more info and payment information, visit http://CrossMarketingPartner.com.