Marketing 2 Women International

Archive for the ‘Cross PR Strategies’ Category

"Keep away from people who try to belittle your ambitions. Small people always do that, but the really great make you feel that you, too, can become great. " -- Mark Twain (1835–1910) American humorist and writer

Marketing 2 Women International, formerly WomenPartner International, is a cross marketing consortium for seasoned business people who want to fast track their first million in sales by servicing each others’ existing client base then race towards the 8 figure mark while sharing marketing costs to stretch their precious marketing dollars and increase their female client base.

Companies involved in Marketing 2 Women International not only team up to achieve their own financial goals but also to help women owned companies strive towards their 8 figure goal.

The focus of Marketing 2 Women International is educating business people about the metro women in business markets in the US and other countries from the point of view of a businessperson putting together a marketing plan and assisting them with developing cross marketing partnerships with the business, executive, and professional women who reside in the metro areas they want to tap into.

The premise behind Marketing 2 Women International is very simple. If you want to market your company to women in a specific metropolitan area, it makes good business sense to not only hire female business experts who reside there because they understand the market but to also form collaborative relationships with that area’s business and professional women because they can open business doors for you.

In short, as a part of Marketing 2 Women International you make yourself a magnet not only for companies in your state or international metro area that want to hire you but those from other regions as well who understand that they can’t mass market to the women in business market because each market is shaped by its economy. Some metro areas are booming while others are dripping in red ink.

As a part of Marketing 2 Women International, women will do four things …

• Pool their resources to co-sponsor major women’s business conferences and purchase online advertising from the top search engines and social media sites so they can strategically expand their client base throughout every US and international metropolitan area. Every month there are expos and conferences conducted in different states and international metro areas. By pooling $50 every month and filling our state and international spots, we will have enough funds to exhibit at 2 or more expos and conferences every month as well as have enough women to “man” the booths.
• Create joint marketing collateral materials to distribute every month when they attend their local women’s group meetings so they can attract new female clients in each others’ metropolitan areas.
• Have clients funneled to them by other Marketing 2 Women International business associates to keep their pipelines full.
• Work together to “man” the Marketing 2 Women Business Center in their region by providing their products and services to the Center’s members and visitors. Not only will they help women in their state thrive during and beyond this recession, they will serve as a door openers for women from other US and global metropolitan areas who want to tap into their local women in business market by utilizing their products and services.

The Genius Behind Marketing 2 Women International

Marketing 2 Women International understands that having a large group of companies advertising together requires marketing finesse to ensure everyone receive equal attention.

We a have a fantastic game plan to not only WOW! the companies involved in the joint advertising projects but the women who visit our booths. Companies will be grouped into clusters of ten and assigned a promotional campaign that showcases their products or services.

Promotional campaigns will include:

• Joint newsletters
• Business makeovers
• Personal makeovers
• Business grants
• Goody bags
• Conduct joint surveys and give gifts to the women that take them
• Product demos
• Drawings every 30 minutes
• 10 minute video classes cycling on laptops for booth visitors to take part in.
• Promotional items
• Etc.

Get Involved Today!

According to the Women’s Center for Business Research, women owners of firms with $1 million or more in revenue are more likely to belong to formal business organizations, associations or networks than other women business owners (81% vs. 61%). If you are business or professional individual who believes that you can build a multimillion dollar business in this economy by collaborating to strategically building your client base metro area by metro area across the US and beyond, then you are welcome to become a part of Marketing 2 Women International.

Lock in Your Category Today

Cross-marketing is one of the smartest ways to partner. At its essence, cross marketing is nothing more than joining forces with compatible companies so that everyone involved can more effectively capitalize on each others’ existing client base. It’s the synergistic affect from the pooling of resources to work together towards a common goal that makes cross marketing so effective.

Capitalizing on each others’ existing client base simply means actively finding out about the products and services your clients need and then recommending your cross marketing partners to provide them. This can be done by direct mail campaigns, placing ads on each others’ web sites, putting articles in each others’ newsletters, giving joint teleconferences, offering discounts to each others’ clients, etc.

In a down economy, sales typically go down for items and services businesses consider as expendable. Marketing and advertising seem to be the first two things they stop doing. But how can you stay in the black if you cut back or eliminate marketing and advertising? The answer is you can’t!

Studies show that companies who continue to market and advertise in a down economy are stronger financially when the economy corrects itself. You don’t have to spend a fortune on marketing and advertising. You can cut your costs and grow your company by teaming up with complementary and or non-competitive companies to share marketing costs and referrals.

Instead of buying ad space by yourself, you can partner up two or more companies to share the cost and let your target audience know that you are there for them during these tough economic times. Do you own a small business? You can partner up with companies in your close proximity to give open houses, place small display signs in each others’ check out areas, host networking events, etc.

By cross marketing, you will be able to market and advertise your company for less and add more clients. If your goal is to strategically grow your client base in every metro market in the U.S. and internationally, then you should consider becoming a part of Marketing 2 Women International.

Marketing 2 Women International is a cross marketing consortium for seasoned business and professional women who want to fast track their first million in sales by leveraging each others’ existing client base while sharing marketing costs to stretch their precious marketing dollars.

As a part of the consortium, you will be able to cross market with business and professional women that are located in the metro areas you want to grow your client base. This means you will be able to grow your business during a recession without the high cost of doing it alone. You will have more money to reinvest in your business and will be able to afford hiring more employees to support your business growth.

Visit Marketing 2 Women International at http://www.womenpartner.com to find out how to become a part of its consortium. We have several cross marketing projects in the works that you can plug your company into.

National Entrepreneur Week  is Feb. 20 – 27.  It’s a week to celebrate the heritage of entrepreneurship.  It’s also the perfect week to team up to keep our entrepreneurship dreams alive in this rocky economy.   Events are being conducted around the US.

Marketing 2 Women International is conducting 6 tele-events in celebration of National Entrepreneur Week 2010 that you can take advantage of to not only showcase your company but also identify prospective cross marketing partners.  You can take steps today to make next week a banner week for your bottom-line using the tips below.

1. Team up with several of your business associates to offer a special discount or freebie to each of your newsletter subscribers in honor of National Entrepreneur Week.  You each get access to a new target audience with a zero investment.
2. If you have your own radio show, team up with a local or online business network to showcase their members.  You will get new audience members and prospective advertisers who want to sponsor your show.  The network will benefit by increasing awareness of their membership opportunities while building good will with their members.
3. Locally you can team up with several business associates to pass out goody bags to small business owners.  You will build goodwill, generate on the spot networking opportunities, and attract new clients.
4. Print up double sided business cards for yourself and a business associate who belongs to a different networking organization.  Include a special offer.  You can both pass them out when you attend one of the live networking events in your area.  You will open up business doors for each other to reach new prospects.
5. Attract prospective cross marketing partners locally by putting a fish bowl on your counter to collect business cards.  Invite your customers to team up with you.  Online businesses can put a small form on their front page to capture names and email addresses of business and professional people interested in cross marketing with them.

Don’t let National Entrepreneur Week 2010 pass you by.  Promote your company and help another business owner by forging a cross marketing partnership with them.  Together we can cross market our way out of the recession.  If you are looking for a way to network virtually during National Entrepreneur Week, visit http://womenpartner.org/media for details.  Business men whose target audience is business and professional women are invited to participate.

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Showcase Your Woman Owned Company During National Entrepreneur Week As Part of the Cross Marketing Across America Campaign

Marketing 2 Women International is conducting a 6 day networking event during National Entrepreneur Week (Feb. 20 – 27) as part of its Cross Marketing Across America Campaign. 20 international women as well as 20 women from each US region have the opportunity to step up to the virtual podium for 3 minutes to showcase their company to not only attract cross marketing partners but new clients as well.

Why should you showcase your company in one of Marketing 2 Women International’s events? Because it makes good business sense to get 10 or more clients at one time by cross marketing with complementary companies whose clients would benefit from your products and service than engaging in one on one selling.

Showcases are limited to the first 20 women per region. Events are 90 minutes each. An international guest speaker will share her insight on how to tap into her metropolitan women in business market.

At the end of the mixer, participants will be sent a slide presentation that includes everyone who participated in the showcase and assigned a cross marketing project. They will also receive a 31 day profile on the Women’s Collaborative Forum so they can make a splash during Women’s History Month. The cost to participate is only $20.

The smartest way to expand your client base into a particular metro area is to collaborate with the business owners who are based there. They understand the economic climate and the best marketing vehicles that will get your message noticed.  Register below for Marketing 2 Women International’s National Entrepreneur Week mixer.  Fill out the form and then submit the $20 fee.

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By now, you’ve probably heard about Facebook fan pages.  Have you considered teaming up with compatible companies to purchase advertising on Facebook to not only grow your fan base but also increase your client base?

Grab a few of your business associates and work together to link up your Facebook fan pages by placing a directory on each others’ page.  Add a special discount provided by each of you for your fans.   Since you are taking the lead by orchestrating the cross marketing, add a dedicated page on your site named Facebook Fan Page Directory.

Add your associates logo, company, URL, and Facebook fan page URL along with a brief description.  Include that each person is offering a special discount and that they have to become their fan to get the discount code.

Pool your funds to purchase a Facebook ad that drives traffic to the dedicated page on your site which in turn disperses traffic to everyone’s fan page.

Watch for Marketing 2 Women International’s upcoming Facebook cross marketing campaign.