Marketing 2 Women International

Archive for the ‘Professional women’ Category

Cross-marketing is one of the smartest ways to partner. At its essence, cross marketing is nothing more than joining forces with compatible companies so that everyone involved can more effectively capitalize on each others’ existing client base. It’s the synergistic affect from the pooling of resources to work together towards a common goal that makes cross marketing so effective.

Capitalizing on each others’ existing client base simply means actively finding out about the products and services your clients need and then recommending your cross marketing partners to provide them. This can be done by direct mail campaigns, placing ads on each others’ web sites, putting articles in each others’ newsletters, giving joint teleconferences, offering discounts to each others’ clients, etc.

In a down economy, sales typically go down for items and services businesses consider as expendable. Marketing and advertising seem to be the first two things they stop doing. But how can you stay in the black if you cut back or eliminate marketing and advertising? The answer is you can’t!

Studies show that companies who continue to market and advertise in a down economy are stronger financially when the economy corrects itself. You don’t have to spend a fortune on marketing and advertising. You can cut your costs and grow your company by teaming up with complementary and or non-competitive companies to share marketing costs and referrals.

Instead of buying ad space by yourself, you can partner up two or more companies to share the cost and let your target audience know that you are there for them during these tough economic times. Do you own a small business? You can partner up with companies in your close proximity to give open houses, place small display signs in each others’ check out areas, host networking events, etc.

By cross marketing, you will be able to market and advertise your company for less and add more clients. If your goal is to strategically grow your client base in every metro market in the U.S. and internationally, then you should consider becoming a part of Marketing 2 Women International.

Marketing 2 Women International is a cross marketing consortium for seasoned business and professional women who want to fast track their first million in sales by leveraging each others’ existing client base while sharing marketing costs to stretch their precious marketing dollars.

As a part of the consortium, you will be able to cross market with business and professional women that are located in the metro areas you want to grow your client base. This means you will be able to grow your business during a recession without the high cost of doing it alone. You will have more money to reinvest in your business and will be able to afford hiring more employees to support your business growth.

Visit Marketing 2 Women International at http://www.womenpartner.com to find out how to become a part of its consortium. We have several cross marketing projects in the works that you can plug your company into.

National Entrepreneur Week  is Feb. 20 – 27.  It’s a week to celebrate the heritage of entrepreneurship.  It’s also the perfect week to team up to keep our entrepreneurship dreams alive in this rocky economy.   Events are being conducted around the US.

Marketing 2 Women International is conducting 6 tele-events in celebration of National Entrepreneur Week 2010 that you can take advantage of to not only showcase your company but also identify prospective cross marketing partners.  You can take steps today to make next week a banner week for your bottom-line using the tips below.

1. Team up with several of your business associates to offer a special discount or freebie to each of your newsletter subscribers in honor of National Entrepreneur Week.  You each get access to a new target audience with a zero investment.
2. If you have your own radio show, team up with a local or online business network to showcase their members.  You will get new audience members and prospective advertisers who want to sponsor your show.  The network will benefit by increasing awareness of their membership opportunities while building good will with their members.
3. Locally you can team up with several business associates to pass out goody bags to small business owners.  You will build goodwill, generate on the spot networking opportunities, and attract new clients.
4. Print up double sided business cards for yourself and a business associate who belongs to a different networking organization.  Include a special offer.  You can both pass them out when you attend one of the live networking events in your area.  You will open up business doors for each other to reach new prospects.
5. Attract prospective cross marketing partners locally by putting a fish bowl on your counter to collect business cards.  Invite your customers to team up with you.  Online businesses can put a small form on their front page to capture names and email addresses of business and professional people interested in cross marketing with them.

Don’t let National Entrepreneur Week 2010 pass you by.  Promote your company and help another business owner by forging a cross marketing partnership with them.  Together we can cross market our way out of the recession.  If you are looking for a way to network virtually during National Entrepreneur Week, visit http://womenpartner.org/media for details.  Business men whose target audience is business and professional women are invited to participate.

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Showcase Your Woman Owned Company During National Entrepreneur Week As Part of the Cross Marketing Across America Campaign

Marketing 2 Women International is conducting a 6 day networking event during National Entrepreneur Week (Feb. 20 – 27) as part of its Cross Marketing Across America Campaign. 20 international women as well as 20 women from each US region have the opportunity to step up to the virtual podium for 3 minutes to showcase their company to not only attract cross marketing partners but new clients as well.

Why should you showcase your company in one of Marketing 2 Women International’s events? Because it makes good business sense to get 10 or more clients at one time by cross marketing with complementary companies whose clients would benefit from your products and service than engaging in one on one selling.

Showcases are limited to the first 20 women per region. Events are 90 minutes each. An international guest speaker will share her insight on how to tap into her metropolitan women in business market.

At the end of the mixer, participants will be sent a slide presentation that includes everyone who participated in the showcase and assigned a cross marketing project. They will also receive a 31 day profile on the Women’s Collaborative Forum so they can make a splash during Women’s History Month. The cost to participate is only $20.

The smartest way to expand your client base into a particular metro area is to collaborate with the business owners who are based there. They understand the economic climate and the best marketing vehicles that will get your message noticed.  Register below for Marketing 2 Women International’s National Entrepreneur Week mixer.  Fill out the form and then submit the $20 fee.

cforms contact form by delicious:days

WomenPartner International rang in the New Year with a new name, Marketing 2 Women International, to reinforce the purpose of its marketing and advertising consortium.  Helping business people increase their female client base metro area by metro area globally by forming collaborative business relationships with the women owned companies in the metro areas they want to expand into is the cornerstone of Marketing 2 Women International.

Marketing 2 Women International provides companies with the extraordinary opportunity to stretch their budget and market their company to women around the globe by directing $50 of their monthly marketing budget towards joint advertising campaigns with complementary, not competitive, companies who are also focusing their attention on this multi-trillion dollar segment of the business market.

2010 has also brought other changes.  Instead of just focusing on business and professional women who wanted to team up to market to the women in business market, the consortium is now actively recruiting business men and B2C companies.  Marketing 2 Women International works exclusively with ONLY one business person per state or international metro area to ensure they are marketed as the #1 person in their field for their particular geographic area. Once a category is taken and a territory has 10 companies, no one else will be accepted.

2010 is the year of reinvention and collaboration to stimulate business growth.  New services have been added to meet the tight budgets of business women who are looking for affordable PR and marketing services to position their companies in front of the women in business market.  Marketing 2 Women International is now offering memberships to its Women’s Business Reinvention & Growth Center for women who want to gain access to the knowledge provided by the companies who are a part of its consortium.

Membership to the Center is the introductory fee of only $100 a quarter ($500 value) which covers peer to peer groups, personal marketing advisory boards, women’s marketing roundtables to learn how the experts conduct their own marketing PR campaigns, business forums on how to tap into key metro women’s markets, discounts on the products and services offered by the companies involved in Marketing 2 Women International’s consortium and more.  The service line up also includes membership to the Women’s Collaborative Form.

Being able to shorten the amount of time it takes to prospect for collaborative business partners can mean the difference between making your sales quota and not being able to pay your bills.  The Women’s Collaborative Forum aims to solve that problem and shorten the amount of time it takes to find the perfect collaborative partner.  It’s “the” online tool for business and professional women who want to promote their 2010 collaborative aspirations while attracting the right type of companies to engage in cross marketing partnerships, joint ventures and strategic alliances with. Annual membership is the introductory fee of $49.99 ($150 value).

Marketing 2 Women International is teaming up with Your Passionate Business to provide group cross marketing calls for collaborative minded business people who want to meet and network together to make their 2010 marketing goals a reality.  The calls will be held every Thursday starting January 14.  For only $14.95, you can take part in the calls.  Companies that are interested in cross marketing with Marketing 2 Women International are invited to submit a pitch.

Lets face it. There is no excuse to not market and advertise your company when you can team up to share the cost and time of doing it. If you are ready to grow your female client base, Marketing 2 Women International is ready to grow with you. Browse www.WomenPartner.com/services to acquaint yourself with the services we provide.

Do you want to be the next Oprah Winfrey, Martha Stewart, Rachel Ray, Sheila Johnson, JK Rowling, Meg Whitman?

Become 1 of 10 women, Les femmes d’Influence (Women of Influence) from your state or global metropolitan area lucky enough to be a part of WPI.

Then you NEED an organization that supports your financial aspirations, fosters your goal to build a business empire and offers exclusivity. You need Marketing 2 Women International.

Marketing 2 Women International’s vision is to become the leading organization that cultivates and produces the most female millionaires by opening business doors for them around globe through lucrative cross marketing partnerships. Our mission is to help women grow their client base by working smarter instead of harder.

This is your opportunity to belong to an exclusive association of women, and now business men, in which you are the ONLY person from your state or international metro area in your field of expertise allowed to get involved.

Wouldn’t it be nice to have female clients in every US & Global metropolitan area? You could join all of the chambers of commerce and major networking organizations to get your foot in door with the businesses located in those areas and spend tens of thousands dollars while driving yourself insane trying to physically attend the meetings. Or, you could become a Les femmes d’Influence (Woman of Influence) by getting involved in Marketing 2 Women International.

We are NOT a networking organization and we don’t offer memberships. We’re the organization you get involved with to enhance your membership in other business organizations.  When you come on board, you are considered an associate/partner. Marketing 2 Women International’s unique cross marketing concept allows you to take what you are currently doing to market your company – advertising, writing e-books, giving teleconferences, attending networking events, purchasing marketing courses, creating videos, bidding on projects, etc. –and maximize the results by sharing the cost and time of doing it.

• If your business dream is to plant business seeds in every metropolitan area in the US, Canada, and the top countries in Europe;
• Understand that you have to spend money to make money but want to pool your money to stretch it;
• Desire to plug your company into a web site to cross pollinate with complementary companies to the create the most influential Web 2.0 women’s site that rivals iVillage in name recognition and business content while driving traffic to your site;
• Dream about being able to advertise like a BIG corporation with deep pockets;
• & Want to surround yourself with women who will lift you up to reach and surpass the million dollar sales mark;

Explore our unique cross marketing concept to see if Marketing 2 Women International can you help you transform your business concept into a financial empire.  Then lock in your spot in Marketing 2 Women International before your competition does.  Reserve your category by Dec. 15, 2009 before the $800 perks package (12 month display ad, 50 word classified ad, monthly promo ad, and featured business column) is converted into a fee package.  Lock in your exclusive category by clicking here.

Who is a Suitable Candidate for Marketing 2 Women International

• The executive who is transitioning to entrepreneurship.

• The seasoned business or professional person that is looking for a marketing edge.

For more info about the consortium groups, read the following posts:

• Share the Cost of Sponsoring Major Women’s Conferences to Grow Your Female Client Base
• Independent Women Owned Companies Linking Up to Funnel Clients to Each Other and Pool Resources to Purchase Advertising
• Cross Marketing on Steroids is An Apt Description of Marketing 2 Women International
• Crème de la Crème of the Women’s Market Invited to Incorporate Their Companies Into Marketing 2 Women International