Marketing 2 Women International

Marketing 2 Women International is building collaborative business relationships with women’s business organizations, publications, women in marketing and advertising, and much more to build an online resource, the Marketing to Women Business Center, that answers the question “how do I properly niche market my company to women on a metro by metro basis instead of mass marketing to them?”.

Regional centers are in place for the Midwest, Northeast, Southeast, Southwest, and West. An international center is also available for women from other countries. Business and professional women interested in learning about the collaborative business relationships provided by the Marketing to Women Business Centers can visit http://womenpartner.com.

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Marketing 2 Women International is putting together an intimate roundtable for a small group of business owners who would like to find out from attorneys, physicians, real estate professionals, and mortgage brokers how to get their foot in the door with their profession as well as their clients. Registration is limited and will be ending soon. Panelists inquiries are welcome.

• August 24 ~ How to Market Your Products & Services to Attorneys & Physicians
• August 31 ~ How to Market Your Products & Services to Realtors & Mortgage Brokers

As a participant you will discover the proper etiquette for approaching them to discuss doing business together as well as partnering to cater to their clients; uncover how they are using social media and what their specialized business needs are; how to get past their gate keepers; the best publications to purchase advertising to reach them and where they network; & much more.

All roundtables will be conducted via teleconference from 2 to 4 PM Eastern. They will be recorded and a transcript along with a video of the highlights will be provided. Participants will be given the opportunity to post and ask questions specific to their type of business.

For more information and early bird specials, click here. Tell a friend.

Quick Business Stats

• According to the AMA, representation of female physicians in medicine continues to show steady increases. In 1980, women comprised 11.6% of the physician force, but by 2006, they accounted for 27.8% of the total physician population.

• The greatest percentage of women physicians are between 35-44. — Source: Physician Characteristics and Distribution in the U.S., 2008 Edition, and prior editions. American Medical Association.

• Healthcare providers expect to boost marketing budgets 44% this year, according to a recent InfoTrends study titled Capturing the SMB Business Communications Services Opportunity. The average marketing/advertising spend in 2009 for the healthcare industry was $56,713, the study reports.

• The number of female lawyers has grown dramatically over the past two decades in the US.

• According to NALP 13 percent of women lawyers work part-time, compared to 2.4 percent of male lawyers. Approximately, 73 percent of all part-time lawyers were women — and women accounted for nearly 90 percent of part-time associates and 66.1 percent of part-time partners.

• According to the US Department of Labor’s Bureau of Labor Statistics, of the 1,014,000 lawyers, 34.4% are female.

• Hours worked by all REALTORS® (nationwide): 40 per week

• Gross personal income by hours worked by Realtors: $48,000 (median for 40-59 hrs.)

• REALTORS® by gender: Male 43%; Female 57%

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The Marketing to Women Business Center will provide insight on how to market to women in key US and international metropolitan areas. As you already know, there are a lot of sites that tell you how to market to women but NOT how to reach women on a metro by metro basis using the current marketing infrastructure already in place.

Why reinvent the wheel to reach women in New York, Paris, Bahamas, Canada, etc.? You can simply hire marketing, advertising, and public relations consultants who live in those areas to help you reach their metropolitan business woman market.  They intimately understand the economic climate, know the movers and shakers, events, publications, and more that can help you market like a “local”.

Since the emphasis of the Marketing to Women Business Center is educating business owners that the women in business market is an intricate audience comprised of women in different metro areas with different needs and wants that are being fueled by their area’s economic climate, Marketing 2 Women International is looking for companies that want to become Marketing to Women Business Suppliers.

Companies will not only be directed to a Marketing to Women Business Supplier who can help them help them tap into a particular women in business market but take care of their personal needs as well. The one time fee to become a Marketing to Women Business Supplier is only $199. The fee covers an advertorial to showcase the benefits of your products and services, business profile, cross marketing opportunities and a Marketplace listing.

Please note that the Marketing to Women Business Centers will offer memberships. The companies that join will participate in roundtables paneled by business suppliers. Business suppliers will also write content for our blog.

We are looking for:

• Direct mail consultants
• Mobile advertisers
• Magazine / Newsletter publishers
• Expo planners
• Send Out Cards (membership is regional)
• Radio & TV hosts
• Coaches
• Virtual assistants
• Web designers
• Fitness consultants
• Etc.

For more information, visit a Marketing to Women Business Center blog and click on “business supplier” to get started.

• Midwest
• Northeast
• Southeast
• Southwest
• West
• International

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“Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it’s the only thing that ever has.” — Margaret Mead (1901–1978) American cultural anthropologist

The Metropolitan Business Woman Marketing Forum (June 1 – August 11) will provide business and professional women with a creative outlet to increase their female client base to avoid the summer sales slow down. Enjoy a virtual business camp atmosphere designed to help you boost your sales, launch new ventures, and much more while you enjoy your summer.

The innovative event is centered around the concept of cross marketing and niche marketing to women in key metropolitan areas. Cross marketing at its essence is nothing more than joining forces with compatible companies so that everyone involved can more effectively capitalize on each others’ existing client base.

The Days of Mass Marketing to Women are Gone!

The women in business market is made of metropolitan and city markets whose needs are shaped by their economy. Some metropolitan areas are blossoming while others are on life support. You need to understand the economic climate of the areas you are targeting and their marketing infrastructure to effectively position your company as a resource for that area’s women in business market.

The Metropolitan Business Woman Marketing Forum will show you how to gather business intelligence on key metropolitan women in business markets so you can effectively market your company using the marketing resources (networking groups, chambers of commerce, magazines, newspapers, direct mailers, expos, conferences, web sites, blogs, etc.) currently in place instead of wasting your time and money reinventing the wheel.

The summer long event includes a Cross Marketing Circle to increase your female client base nationally/internationally, 3 marketing to women roundtables to learn how to effectively market to women in key metropolitan areas, & guest expert column on a WomenPartner.com blog as well as an advisory board position to launch an online women’s business center for your region. You will have the opportunity to sit on a roundtable panel to showcase your company and local women in business market. You will also be listed as a sponsor of the roundtables.

You can take advantage of the Metropolitan Business Woman Marketing Forum $129 Memorial Day special if you register by May 31. After May 31, the fee to register will be $149 but it will include a 12 month Profile Membership to Marketing 2 Women International’s new site, Women’s Collaborative Forum. Your high-powered cross marketing profile will be published on the site along with your podcast and video and promoted on LinkedIn, Facebook and Twitter.

• As part of the Cross Marketing Circle, you will work virtually with a group of 5 – 10 complementary US and international companies on a mutually beneficial cross marketing campaign.
• Step into the limelight by serving as a panelist on an interactive women’s roundtable conducted via teleconference that shines the spotlight on your metro women in business market while promoting your business. You will attend a total of 3 roundtables conducted via teleconference during the summer forum.
• Demonstrate your expertise and take on a leadership role by penning a 3 part joint business or lifestyle column on one of WomenPartner.com’s regional blogs while launching an online women’s business center to educate other women how to market to business and professional women in your metropolitan area.
• Be assigned a group leader position to spearhead a Cross Marketing Circle for your state or international metro area to plant the seeds of local business collaboration.

Express Registration

Simply become a Profile Member of the Women’s Collaborative Forum this week and you will be instantly registered to participate in the Metropolitan Business Woman Marketing Forum. Instead of just participating in a two month event, you will also have a 12 month membership to our site to attract quality cross marketing partners on an ongoing basis at no additional cost. Click here to get started.

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Marketing 2 Women International is declaring April 12 – 18 as National Cross Marketing Week. It’s a week devoted to cross marketing education and implementation to demonstrate the benefits of teaming up in bad or good economy on a company’s bottom-line.

Complimentary activities are planned on Marketing 2 Women International’s LinkedIn Group, Women Partner, and it’s Facebook Fan Page.  A new no cost project will be assigned daily to increase awareness of your company.

Marketing 2 Women International is putting together Cross Marketing Circles for select areas (Georgia, Florida, California, Michigan, NY Metropolitan Area, and Canada).

Cross Marketing Circles are  invitation only collaborative business events that bring together 5 – 10 complementary business people from either the same metro area or state in non-competitive business fields to team up to support each others’ marketing efforts to grow their female client base.

Marketing 2 Women International is personally inviting companies to team up with them this week to launch a joint email marketing campaign/ business scavenger hunt to show cross marketing in action. Participants will pool their contacts together and use the services of an email marketing company without any of out of pocket expenses.

Master Partnerships and Business Supplier Memberships will be introduced this week during the first 48 hours of National Cross Marketing Week at a 50% discount for power cross marketers. Master Partnerships provides at-large participation in Marketing 2 Women International’s US and international Cross Marketing Circles.  With 50 Cross Marketing Circles planned this year @ $40 each, the savings is phenomenal!  The introductory $150 fee (annual) expires on April 13. Upcoming Cross Marketing Circles include Georgia, Florida, Michigan, California, NY, and Canada.

Business Supplier Memberships are for companies that provide advertising services Cross Marketing Circle participants can use to reach the women in business market.  The one time membership fee covers an advertorial to showcase how their services can be used to advertise to women, business profile, promotion during Cross Marketing Circles and business supplier listing.  The $99 introductory fee expires on Tuesday, April 13.  Your company will be promoted to the participants of the upcoming Cross Marketing Circles.

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