Marketing 2 Women International

Archive for the ‘Marketing’ Category

"Keep away from people who try to belittle your ambitions. Small people always do that, but the really great make you feel that you, too, can become great. " -- Mark Twain (1835–1910) American humorist and writer

Marketing 2 Women International, formerly WomenPartner International, is a cross marketing consortium for seasoned business people who want to fast track their first million in sales by servicing each others’ existing client base then race towards the 8 figure mark while sharing marketing costs to stretch their precious marketing dollars and increase their female client base.

Companies involved in Marketing 2 Women International not only team up to achieve their own financial goals but also to help women owned companies strive towards their 8 figure goal.

The focus of Marketing 2 Women International is educating business people about the metro women in business markets in the US and other countries from the point of view of a businessperson putting together a marketing plan and assisting them with developing cross marketing partnerships with the business, executive, and professional women who reside in the metro areas they want to tap into.

The premise behind Marketing 2 Women International is very simple. If you want to market your company to women in a specific metropolitan area, it makes good business sense to not only hire female business experts who reside there because they understand the market but to also form collaborative relationships with that area’s business and professional women because they can open business doors for you.

In short, as a part of Marketing 2 Women International you make yourself a magnet not only for companies in your state or international metro area that want to hire you but those from other regions as well who understand that they can’t mass market to the women in business market because each market is shaped by its economy. Some metro areas are booming while others are dripping in red ink.

As a part of Marketing 2 Women International, women will do four things …

• Pool their resources to co-sponsor major women’s business conferences and purchase online advertising from the top search engines and social media sites so they can strategically expand their client base throughout every US and international metropolitan area. Every month there are expos and conferences conducted in different states and international metro areas. By pooling $50 every month and filling our state and international spots, we will have enough funds to exhibit at 2 or more expos and conferences every month as well as have enough women to “man” the booths.
• Create joint marketing collateral materials to distribute every month when they attend their local women’s group meetings so they can attract new female clients in each others’ metropolitan areas.
• Have clients funneled to them by other Marketing 2 Women International business associates to keep their pipelines full.
• Work together to “man” the Marketing 2 Women Business Center in their region by providing their products and services to the Center’s members and visitors. Not only will they help women in their state thrive during and beyond this recession, they will serve as a door openers for women from other US and global metropolitan areas who want to tap into their local women in business market by utilizing their products and services.

The Genius Behind Marketing 2 Women International

Marketing 2 Women International understands that having a large group of companies advertising together requires marketing finesse to ensure everyone receive equal attention.

We a have a fantastic game plan to not only WOW! the companies involved in the joint advertising projects but the women who visit our booths. Companies will be grouped into clusters of ten and assigned a promotional campaign that showcases their products or services.

Promotional campaigns will include:

• Joint newsletters
• Business makeovers
• Personal makeovers
• Business grants
• Goody bags
• Conduct joint surveys and give gifts to the women that take them
• Product demos
• Drawings every 30 minutes
• 10 minute video classes cycling on laptops for booth visitors to take part in.
• Promotional items
• Etc.

Get Involved Today!

According to the Women’s Center for Business Research, women owners of firms with $1 million or more in revenue are more likely to belong to formal business organizations, associations or networks than other women business owners (81% vs. 61%). If you are business or professional individual who believes that you can build a multimillion dollar business in this economy by collaborating to strategically building your client base metro area by metro area across the US and beyond, then you are welcome to become a part of Marketing 2 Women International.

Lock in Your Category Today

Cross-marketing is one of the smartest ways to partner. At its essence, cross marketing is nothing more than joining forces with compatible companies so that everyone involved can more effectively capitalize on each others’ existing client base. It’s the synergistic affect from the pooling of resources to work together towards a common goal that makes cross marketing so effective.

Capitalizing on each others’ existing client base simply means actively finding out about the products and services your clients need and then recommending your cross marketing partners to provide them. This can be done by direct mail campaigns, placing ads on each others’ web sites, putting articles in each others’ newsletters, giving joint teleconferences, offering discounts to each others’ clients, etc.

In a down economy, sales typically go down for items and services businesses consider as expendable. Marketing and advertising seem to be the first two things they stop doing. But how can you stay in the black if you cut back or eliminate marketing and advertising? The answer is you can’t!

Studies show that companies who continue to market and advertise in a down economy are stronger financially when the economy corrects itself. You don’t have to spend a fortune on marketing and advertising. You can cut your costs and grow your company by teaming up with complementary and or non-competitive companies to share marketing costs and referrals.

Instead of buying ad space by yourself, you can partner up two or more companies to share the cost and let your target audience know that you are there for them during these tough economic times. Do you own a small business? You can partner up with companies in your close proximity to give open houses, place small display signs in each others’ check out areas, host networking events, etc.

By cross marketing, you will be able to market and advertise your company for less and add more clients. If your goal is to strategically grow your client base in every metro market in the U.S. and internationally, then you should consider becoming a part of Marketing 2 Women International.

Marketing 2 Women International is a cross marketing consortium for seasoned business and professional women who want to fast track their first million in sales by leveraging each others’ existing client base while sharing marketing costs to stretch their precious marketing dollars.

As a part of the consortium, you will be able to cross market with business and professional women that are located in the metro areas you want to grow your client base. This means you will be able to grow your business during a recession without the high cost of doing it alone. You will have more money to reinvest in your business and will be able to afford hiring more employees to support your business growth.

Visit Marketing 2 Women International at http://www.womenpartner.com to find out how to become a part of its consortium. We have several cross marketing projects in the works that you can plug your company into.

One lucky business person will have their business and personal image reinvented by Marketing 2 Women International and its business associates.  The package will contain:

• 30 day personal advisory board
• Business Plan Critique
• Web Site Makeover
• Marketing Material Makeover
• Business Introductions
• Social Media Makeover
• Admin Services
• 3 month membership to the Marketing 2 Women Business Center
• & More

The drawing will be held on March 31 during the “Reinvent, Collaborate & Thrive in 2010″ teleconference.  The innovative two hour teleconference will help women navigate the roller coaster economy using collaborative business relationships, smart marketing, attention stopping PR, eye catching advertising, and viral social media strategies.   If you’re not able to participate in the teleconference, we will email you if your name is drawn.

Submit Your Entry Today

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Business Success is Attainable in a Recession

Marketing 2 Women International will present “Reinvent, Collaborate & Thrive in 2010″ on March 31, 2010.  The innovative two hour teleconference will help women navigate the roller coaster economy using collaborative business relationships, savvy marketing techniques, attention stopping PR, eye catching advertising, and viral social media strategies.

5 Minute Power Seminars to Instantly Reinvigorate Your Company

15 dynamic speakers will present 5 minute power seminars that will assist you with injecting new life into your company.  You will be able to take the nuggets of advice and instantly apply them to your business.  By the end of the event, you will have a new roadmap for your business that will help you defy the recession.

Interactive Roundtable on Forming Collaborative Business Relationships with Main Street America

Main Street America is searching for ways to get more foot traffic to their brick and mortar companies via the Internet while the online women in business community is looking offline for new sources of traffic. With Main Street America looking to the Internet for new clients and navigating the social media maze, they can cut through all of the clutter by simply forming collaborative business relationships with savvy online business and professional women to find creative ways to market to their customers. The online women in business community can equally benefit from collaborating with Main Street America by having physical locations to place their virtual kiosks to service brick and mortar customers as well as take advantage of overflow work caused by their staff reduction.

An interactive roundtable discussion between speakers and participants will round out the teleconference.  They will discuss how to form creative collaborative business relationships with Main Street America to boost their own bottom-lines while assisting with the economic recovery in their metropolitan area.

Win a Business Reinvention Package To Enhance Your Company & Personal Image

Marketing 2 Women International and its business associates will give away a Business Reinvention Package during the event.  The package will contain:

• 30 day personal advisory board
• Business Plan Critique
• Web Site Makeover
• Marketing Material Makeover
• Business Introductions
• Social Media Makeover
• Admin Services
• 3 month membership to the Marketing 2 Women Business Center
• & More

“Reinvent, Collaborate & Thrive in 2010″ is the perfect way to end Women’s History Month on a high note. Register NOW either as a participant for only $20 or speaker/sponsor for $35.  Speakers/sponsors will have their logo or photo along with a spotlight included in the downloadable schedule of events. Fill out the form below to register for “Reinvent, Collaborate & Thrive in 2010″.

Then select a payment level from the Google Checkout drop down box.  When all of the speaker spots have been filled, the option to register as one will be removed.  If you register as a speaker, someone will follow up within 24 hours to discuss your topic. Payments must follow registrations or forms will be deleted.

While you wait for “Reinvent, Collaborate & Thrive in 2010″ to take place.  You are invited to hang out with Marketing 2 Women International on LinkedIn.  We’ve initiated the LinkedIn Women Unite campaign to help the women in business community team up to use it to their advantage.

Register & Then Tell a Friend

Please share info about the event on your blog and social networks.  Together we can beat the recession.

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Showcase Your Woman Owned Company During National Entrepreneur Week As Part of the Cross Marketing Across America Campaign

Marketing 2 Women International is conducting a 6 day networking event during National Entrepreneur Week (Feb. 20 – 27) as part of its Cross Marketing Across America Campaign. 20 international women as well as 20 women from each US region have the opportunity to step up to the virtual podium for 3 minutes to showcase their company to not only attract cross marketing partners but new clients as well.

Why should you showcase your company in one of Marketing 2 Women International’s events? Because it makes good business sense to get 10 or more clients at one time by cross marketing with complementary companies whose clients would benefit from your products and service than engaging in one on one selling.

Showcases are limited to the first 20 women per region. Events are 90 minutes each. An international guest speaker will share her insight on how to tap into her metropolitan women in business market.

At the end of the mixer, participants will be sent a slide presentation that includes everyone who participated in the showcase and assigned a cross marketing project. They will also receive a 31 day profile on the Women’s Collaborative Forum so they can make a splash during Women’s History Month. The cost to participate is only $20.

The smartest way to expand your client base into a particular metro area is to collaborate with the business owners who are based there. They understand the economic climate and the best marketing vehicles that will get your message noticed.  Register below for Marketing 2 Women International’s National Entrepreneur Week mixer.  Fill out the form and then submit the $20 fee.

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