WomenPartner International Concept Inspired by the Principles of Guerilla Marketing
Author: Jerrilynn Thomas
The concept for WomenPartner International was inspired by the principles of Guerilla Marketing.
“Guerrilla Marketing,” was coined by Jay Conrad Levinson in his popular 1984 book Guerrilla Marketing, as an unconventional system of promotions on a very low budget, by relying on time, energy and imagination instead of big marketing budgets. The term has since entered the popular vocabulary to also describe aggressive, unconventional marketing methods generically.
According to Levinson:
- Instead of concentrating on getting new customers, aim for more referrals, more transactions with existing customers, and larger transactions.
- Forget about the competition and concentrate more on cooperating with other businesses.
- Concentrate on how many new relationships are made each month.
Source: Wikipedia, the free encyclopedia
If you are looking for a women’s business consortium that will work along side you to help you plan and implement your personal marketing goals by employing guerillia marketing strategies, then WomenPartner International is the consortium for you.
It will help you to maximize your membership in other organizations (online and offline) while supplying you with a ton of publicity. Within 6 months of partnership, you will be known throughout your state. You will be “the talk” of the women in business community.
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About Jerrilynn: Jerrilynn B. Thomas has spent the past 12 years helping business and professional women tap into the online women in business market by assisting them with identifying and forging win-win business relationships to build their client base. Jerrilynn started with Mothers INC to help working mothers launch their own businesses using their job skills then morphed into the Women's News Bureau to assist women with publicizing their companies followed by metamorphoses into The Business Diva Network,and the International Virtual Women's Chamber of Commerce which both help women tap into Internet to grow their companies. To address the changing economy she closed the virtual doors on the International Virtual Women's Chamber of Commerce and launched WomenPartner International to reinforce her commitment to helping women think collaboratively instead of individually when it comes to growing a multimillion dollar business. WomenPartner International is a cross marketing consortium for seasoned business and professional women who want to fast track their first million in sales by servicing each others’ existing client base while sharing marketing costs to stretch their precious marketing dollars. It is not a networking organization. It’s the organization women join to enhance their membership in other business organizations. |
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